News org. teaming with Foursquare
// January 25th, 2010 // No Comments » // General musings, Social media
I first saw this morning and more news continues to come from it.
Metro, a free Canadian daily newspaper, has teamed with foursquare which will allow it to add their location-specific content to the foursquare service. This opens up worlds of possibilities in terms of advertising specials, business reviews and general content. No matter where you are, just check in and you could have specific news delivered straight to you.
Metro is even offering a contest to promote the new venture:
To promote this exciting new partnership, Metro is running a contest to win one of five iPhone 3GS units. Over the next 4-weeks, Foursquare players who follow Metro and check-in near where they pick up Metro will unlock a special Metro Foursquare badge and be automatically entered to win. The contest is being promoted through in-paper ads across all 7 editions of Metro, and in English Canada, through Metro’s recently launched reader loyalty program, Club Metro.
Just awesome stuff. This should only be the beginning of what news organizations should be doing. Tapping into these markets can only help them reach audiences that may not be looking for their content. It’ll be fun to monitor this situation.
Read more: Poynter; Lost Remote; Metro News; Mashable
